Katie Rutherford |||||| COMMUNICATION DESIGN

NEW ID & GLUTEN-FREE

admin — Sun, 06 May 2012 16:37:06 +0000

Alyssa Rimmer’s blog, Queen of Quinoa, is a healthy collection of recipes and culinary inspirations for the gluten-free, vegan and:or localvore diner with an emphasis on creative and unexpected uses for quinoa. Alyssa wanted a logo that would speak to her personality and passion for food. Feminine, fun, health-conscious and refined, the logo’s character also mimics this sprouty, springy grain.

Love and Comics

admin — Thu, 29 Dec 2011 02:11:13 +0000

What happened when a young smitten boy proposed to a fantastic young gal? They married in Guerneville, California on December 3rd of this past month and had one of the coolest weddings I think I will ever see in my lifetime. Because of their shared affection, er obsession, with comics, their wedding consisted of a mashup of comic book inspired themes involving Poison Ivy themed flowers, comic cards for placecards, and a Fortress of Solitude cake to name a few. I was lucky enough to get to brand their wedding. See the result below! Last two photos courtesy of Choco Studio.

Also, check out the illustrated comic book style save-the-date announcing their engagement.

Art Hop 2011: Jacque Coust-hole

admin — Sun, 23 Oct 2011 03:19:24 +0000

Each year Art Hop happens to Burlington. Artists, designers and crafters come together to exhibit their work and make the city a little more fun for a few days. One of my new favorite parts of the Art Hop is the home made miniature golf course made from recycled materials from ReBuild. This year I was invited to paint one of the life-sized cutouts for the seventh and most challenging hole: Jacque Coust-hole. I was inspired by the two aliens from the Simpsons, Kodos and Kang. Below is a pic of the mock-up of my giant squid before I started as well as my sinister friend fully realized and on location. Squidy was made from plywood, acrylic paint and yellow duct tape.

POW! BAM! THWACK!

admin — Fri, 24 Jun 2011 22:21:10 +0000

Save-the-Date postcard designed and illustrated for a couple whose love of comic books is almost as mighty as their love for one another.…

HRCR Identity

admin — Thu, 23 Jun 2011 01:49:01 +0000

Identity design for Harlem River Community Rowing (HRCR), an organization committed to providing affordable and accessible rowing opportunities for all New Yorkers. Because of the organization’s broad target audience and mission, the logo needed to be simple, bold, yet accessible.

BRANDING + PACKAGE DESIGN

admin — Mon, 02 May 2011 22:16:08 +0000

New Breed was asked to redesign the KERDI shower system line of packaging from Schluter Systems for retail in Home Depot stores across the US and Canada. This included 11 different products and 4 additional shipper display solutions. In doing so, we established a strong branding system accross the range of products, simplified the information from the existing packaging, and communicated its key benefits and uses all while striking a balance between designing for DIY, DIFM and contractor markets.

we were asked to rework the packaging of 11 different products and 4 additional shipper display solutions with the intention of establishing a strong branding system, simplifying the information, and striking a balance between designing for the DIY and the contractor markets.

VSJF ANNUAL REPORT

admin — Mon, 18 Apr 2011 04:32:27 +0000

For the past three years, I have assisted with the creation of Vermont Sustainable Jobs Fund’s annual reports. This year’s design was a nice break from the standard letter-sized booklet crammed with content. Although this was a big year for VSJF, the medium for reporting it is smaller. Going from the usual 15-25 page document, we managed to fit all of the big news from this past year into a tabloid-sized trifold brochure. This change meant a savings on time to produce and on paper resources, yet I would say this smaller format makes for a larger impact—allowing the reader instant access to information about the projects that made it a successful year for VSJF.

CannonBall Makes a Splash

admin — Mon, 18 Apr 2011 03:58:19 +0000

I recently designed a wedding invitation for a close friend who’s last name when combined with her fiance’s is CannonBall. Since they are getting married at the camp Sara went to as a kid, it made sense to create a logo to brand the wedding around a “Camp CannonBall” theme. The end result is an invite that is playful yet still very elegant.

The idea for the visual came from a wine called Cannonball Sara picked up in California. She sent me a link to the logo and said, “Can you make something like this?” It became the base for the design of their CannonBalling.

Check it out in all its glory:

VBSR’S FIRST SCORECARD

admin — Sat, 16 Apr 2011 15:31:33 +0000

I had the opportunity to design Vermont Businesses for Social Responsibility’s First Legislative Scorecard. As a service to VBSR business members, the scorecard was compiled to show how their legislators voted on VBSR’s 2009-2010 business agenda.

Download the scorecard here…

WELL + GOOD NYC

admin — Wed, 13 Apr 2011 03:33:40 +0000

WellandGoodNYC.com Well + Good delivers smart and witty advice about the wellness topics New Yorkers are talking about most. Created by New Yorkers, for New Yorkers, Well + Good connects its reader to current events and promotions related to fitness, nutrition and wellness as well as access to prominent figures talking about issues related to health, fitness and nutrition.

Created to reflect Well+Good readers, the W+G identity and overall look of the site is sophisticated, fun, fresh, and simple.

BRANDING; WEBSITE DESIGN; CUSTOM ICON DEVELOPMENT; ADS; PROMOTIONAL DESIGN