New Breed was asked to redesign the KERDI shower system line of packaging from Schluter Systems for retail in Home Depot stores across the US and Canada. This included 11 different products and 4 additional shipper display solutions. In doing so, we established a strong branding system accross the range of products, simplified the information from the existing packaging, and communicated its key benefits and uses all while striking a balance between designing for DIY, DIFM and contractor markets.
we were asked to rework the packaging of 11 different products and 4 additional shipper display solutions with the intention of establishing a strong branding system, simplifying the information, and striking a balance between designing for the DIY and the contractor markets.
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